Step 1 - Warm Outreach
Social proof is one of the most powerful tools in your solar sales funnel — and the best source of that proof? Your existing customers.
Offer your customers a discounted rate on their solar installation in exchange for a short video testimonial. These authentic, real-world stories make incredibly effective content for paid ads — and it doesn’t cost you a penny.
No home visits. No sales calls. No pressure.
Just offer them a free, no-obligation solar proposal — all we need is their address and annual energy usage (easily found on a smart meter), and we’ll email over a professional proposal showing exactly how much they could save.
It’s a win-win: they get huge savings and you get powerful marketing assets to fuel your growth.
Step 2 - Sales Funnel
📹 Customer Testimonial Video Ad
We’ll create a high-converting video ad that includes cinematic drone footage of a completed installation and a powerful video testimonial from a real, satisfied customer. The video ends with a simple, compelling offer: a free solar proposal — no pressure, no home visit required.
🌐 Website VSL & Landing Page
When prospects click on the ad, they’ll land on a branded page featuring a short VSL (Video Sales Letter). This video dives deeper into the benefits of solar, outlines the next steps, and includes a clear call-to-action to request their personalized proposal.
📞 Automated Follow-Ups & Sales Support
Once the prospect requests a proposal, our dedicated team steps in. We’ll handle the follow-up, answer any questions, and help them understand their savings — making it easy for them to say yes and move forward with confidence.